AI UGC and brand models.
Without a contract.

AI UGC is user-generated-style content, product shots, testimonials, and lifestyle photos, created entirely with AI instead of filming real creators. Day rates, model releases, studio bookings, location logistics, retouching rounds: a single brand-aligned image is expensive, and what you actually ship rarely matches what you planned. Cladegrove replaces the photoshoot with a software workflow, with a face you designed, a wardrobe wired to your catalogue, and group scenes generated on demand for every channel and every market. Call it AI UGC or an AI brand model: one consistent face across ads, e-commerce, and product shots, without a shoot.

The line items you stop paying.

A traditional shoot is a stack of invoices that lands before a single asset goes live: talent and crew, studios or locations, retouching, then the long tail of usage rights and re-shoots when a new SKU arrives. Cladegrove replaces that stack with one predictable software cost, and the right column is what stops landing in your inbox.

Line itemTraditional shootCladegrove
Talent / model feeday rate + agency commission0 · designed in text, no model
Model release & usage rightsper channel, per market, time-bound0 · owned on your account
Photographer + crewday rate + retainer0 · the workflow is software
Studio / locationhalf-day / full-day rental0 · the scene is in the prompt
Wardrobe & stylingpulls, returns, alterationsWardrobe presets, applied in 1 click
Re-shoots for new SKUsrecall talent, re-book crewRe-render with the new outfit
AI-origin disclosuremanual procurement workflowTagged in the file, on upload

A face that matches the brief,
not a casting that fits the budget.

The ambassador is designed against your brief (face, hair, styling, presence) and saved as a character profile that every future asset reuses. The same face ships across hero campaign, e-commerce, always-on social and seasonal launches.

Cladegrove brand ambassador studio reference: front-facing portrait of a female AI ambassador in a black blazer and white shirt against a neutral gray studio backdrop, used as the locked identity for every future asset

One ambassador.

Designed once, locked by a controlled studio reference shot. Reused across every channel without re-casting, re-booking, or re-licensing.

Cladegrove wardrobe look preset: a saved Dior monogram outfit composed of bucket hat, monogram jacket, white tee, sunglasses and wide-leg denim, staged on a neutral mannequin against a soft gray studio backdrop, ready to be applied to the brand ambassador in one click

One catalogue.

Wardrobe slots are a staging ground for your SKUs. Save a look as a preset, swap an item, regenerate the asset for the variant, without re-shooting the model.

The same Cladegrove brand ambassador, locked identity, captured in a candid waist-up portrait inside a high-end minimalist Dior boutique: monogram bucket hat, oval gold sunglasses, monogram shirt and saddle bag, with denim and a soft daylight backdrop, showing how one face ships into an on-location brand scene without re-shoot or talent booking

One face. Infinite scenes.

The locked ambassador ships into every scene you brief: hero campaign, e-commerce, always-on social, seasonal launches. Same face, same identity, no re-shoot. Group scenes with up to four ambassadors stay as consistent.

How it works

Most of the time and money in AI photo work goes into rewriting prompts, not into pictures.
Four steps, then the prompts stop coming back.

Cladegrove character builder modal on the Source step, offering guided questions, free description or photo upload to compile a reusable AI persona

Build the character

A face described once, saved as a record. The starting point becomes a person on file, not a three-paragraph description rewritten at the top of every new prompt.

Cladegrove Tag a character modal showing a saved persona roster with Blondy, Lula and Lera Brune locking face and body identity across the shot

Tag, don’t describe

The character drops into the composer as a tag, not as text. The recurring block that used to define face, hair, build and skin is replaced by a single reference.

Cladegrove Single shot composer with a Lera Brune character tag and a Scene tag attached above the "What do you want to create?" prompt box, set over a grid of generated photos of the same character, ready to generate without rewriting the identity description

Tag the character, drop the scene

Set the scene two ways: a short prompt with where, mood and what is happening, or just a reference photo. All you need to think about is the scene.

Cladegrove generated photo of the saved character taking a hotel-room mirror selfie wrapped in a white towel, hair in a loose bun, open suitcase and tan handbag behind, produced from one short prompt and one credit

Generate

One click, one photo. The next photo of the same person costs another credit, not another forty minutes of prompt engineering and three discarded variants.

Every other AI photo
has the same tell.

Waxy skin. Glossy highlights that never sit where they should. Pores stamped on like a sticker, freckles airbrushed in a perfect grid, every micro-detail at the exact same intensity. Zoom in once and the photo collapses. The face stops being a face and starts looking like a render.

Other AI models
Portrait of a blonde woman on a palm-lined beach promenade at golden hour, used as the comparison reference against Cladegrove real-skin output
  • Waxy, glossy skin
  • Painted eyebrows, gridded freckles
  • Pores stamped at the same depth
  • Flat, plastic-looking light
Cladegrove
Cladegrove AI portrait of a young woman taking a no-makeup selfie in soft daylight, white shirt over a red plaid tie, real skin texture with natural freckles, fine grain and pores dosed where they belong, soft micro-highlights and credible depth. Same face stays across every photo on Cladegrove
  • Real skin, not a polished surface
  • Grain and pores where they belong
  • Light that falls like real light
  • Depth you can read at full zoom

Detail is the hard part.

Detail is not a slider pushed to a hundred. It is measured, layered, and dosed. Where the skin should stay still, it stays still. Where the light should sink into a pore or a fine line, it sinks. The result reads like a real photo of a real person, not a render trying to pass for one.

Skin is one tell. The other is the cinematic look: why AI photos look fake on a feed.

A campaign is a brief and a batch.

The strategy team writes the brief, and the brief becomes a coherent pack (location, time of day, action, mood, continuity) generated in one batch. Ship a launch the same day the brief lands: no booking windows, no travel days, no waiting on talent. Approve in the morning, schedule by afternoon.

Cladegrove InstaMood batch view: one winter chalet brief generates a coherent five-shot campaign pack with the same locked brand ambassador across cabin, balcony, ski and group scenes.

Why brands pick Cladegrove.

The shoot is replaced by a workflow, but the reason to switch is what the workflow holds steady: the same face, the same catalogue, the same rights, every time the brief changes.

One ambassador, every channel.

The face is a saved file, reused across hero campaign, e-commerce, always-on social and seasonal launches. No re-casting, no re-booking between channels.

A wardrobe wired to the catalogue.

Save a look as a preset, swap a single SKU, re-render the asset for the variant. The product changes without recalling the model.

Group scenes that stay on-brand.

Place up to four ambassadors in one frame, each locked to its own identity. Campaigns with more than one face stay as consistent as a single shot.

No release windows to track.

No day rates, no usage rights that expire per channel or per market. The output lives on your account and ships wherever the campaign runs.

Procurement-ready by default.

Synthetic media is no longer a grey area in EU procurement, and Cladegrove is built to be the answer your legal and brand-safety teams will sign off on.

01 / IDENTITY_BY_CONSENT

Every ambassador starts from a written description or a reference photo your team uploads under the Cladegrove Likeness Policy. No third-party faces, no scraped identities, no impersonation.

02 / AI_ACT_ART_50

Every output ships with EXIF and XMP metadata that flags it as AI-generated. The label travels with the file, so downstream platforms and your own DAM read it without extra wiring.

03 / OWNERSHIP

The character file, the wardrobe and the generation history all live on your account. Export the whole thing as a ZIP for hand-off to creative partners or your DAM.

04 / DATA_HANDLING

Hosting, database and CDN run on European regions. Processing stays inside the EU regulatory perimeter, with no customer data sent to AI providers outside it.

Questions brands ask

What is AI UGC and can I use it in ads?+
AI UGC is user-generated-style content produced with an AI character instead of hiring a creator for every shot: testimonials, unboxings, lifestyle posts, product-in-hand imagery. On Cladegrove the same AI model carries the look across the whole set, so a campaign reads as one creator, not a stitch of stock. It can run in paid ads on Meta, TikTok, and Google, subject to each platform AI-disclosure rule and no likeness to a real person without rights.
Can I use AI models for clothing and e-commerce product shots?+
Yes. Design one AI model, lock the face, then dress it from your catalogue through the Wardrobe panel. Save a look as a preset, swap a single SKU, and re-render the shot for the variant without recalling talent or booking a studio. The same AI model holds across category pages, lookbooks, and seasonal drops, so an entire e-commerce range reads as one consistent face.
Can images from Cladegrove be used in paid advertising?+
Yes. Output from any paid plan can be used in paid advertising on Meta, TikTok, Google Ads, Pinterest, and as e-commerce listings on Amazon, Shopify, and marketplaces. The same license covers print, packaging, and merchandise. Two restrictions apply: no NSFW content and no likeness to a real person without rights, both enforced at generation time.
Who owns the generated images?+
The user who generates an image owns the output. Cladegrove does not retain rights on individual generations and does not use customer outputs to train any model. Use is bound by the Terms and Acceptable Use Policy. Character descriptions and outfit presets stay inside the user's workspace and are exportable via the .zip bundle.
Will the same model look identical across an entire campaign?+
Yes. Each character is saved as a persistent description of face, body, and styling, then reused on every generation that follows. Pose, mood, scene, and outfit can vary while identity stays locked. A 30-image campaign reads as one model across all shots, not as thirty lookalikes. High-quality output across all supported aspect ratios, calibrated to read as photographic rather than overrendered.
Can the outfit, palette, and styling be locked across shots?+
Yes. The Wardrobe panel sets garments, colors, fabrics, and accessories that persist across generations. Outfit presets ("Looks") save a full styling configuration and reload on any shot. Starter saves up to 20 presets, Pro and Studio save unlimited. Per-shot variations stay available without breaking the locked elements.
How long does it take to produce a 50-image campaign?+
A single render lands in 30 to 90 seconds. A 50-image campaign typically closes in one working session, batched through the InstaMood pipeline. Casting calls, day rates, studio bookings, model releases, location logistics, and retouching rounds drop out of the workflow. Time-to-ship is bound by creative review, not by production.
Does Cladegrove require AI disclosure under the EU AI Act?+
Article 50 of the EU AI Act applies to synthetic content from 2 August 2026. Every Cladegrove output ships with provenance metadata embedded in EXIF and XMP (Iptc4xmpExt:DigitalSourceType = trainedAlgorithmicMedia), linking back to the public AI disclosure page. Visible labeling in published content remains the brand's responsibility under Article 50.
How does Cladegrove prevent unauthorized likeness to a real person?+
Every character starts from a written description, not from a photo of a third party. The optional photo-upload flow accepts only the user's own face and logs explicit consent. Outputs that match a real public figure trigger automatic refund and account action under the Acceptable Use Policy. No face-swap, no deepfake of any identifiable person.
Does Cladegrove issue VAT invoices for EU businesses?+
Yes. Every payment generates a Stripe-issued invoice with full VAT details and operator legal information (Cladegrove, operated by Fabio Ariotti, VAT IT02782390021, Trino, Italy). Reverse charge applies automatically for valid EU VAT IDs verified via VIES. Italian buyers requiring fattura elettronica via SDI can request it from support@cladegrove.com.
  • REFUNDFull refund on any generation that fails
  • NO TRAININGYour photos are never used to train models
  • EUBuilt and run in the EU, on EU infrastructure
  • ART. 50Every image carries AI-origin metadata

Replace the photoshoot.

A free account is the full Cladegrove, not a stripped-down trial. The ambassador editor, the wardrobe, InstaMood and Friends are unlocked from day one, with starter credits already in the pool so a single campaign runs end-to-end before any commitment. No feature gates, no demo mode, no expiring trial: design the ambassador, lock the look, ship a real lookbook at your pace, and upgrade only when the work justifies the budget.

No card required. Plans from €19.90/mo.